Tag Archives: Strategy

The Brand Challenge Mission

Recently, my fellow MMSers and I were given the opportunity to participate in the MBA Marketing Club’s Brand Challenge. The annual event is a fun and collaborative competition where teams of students develop creative strategies to market an assigned product … Continue reading

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My Favorite Fuqua Professor — Michael Roach

If I asked you what separates a good professor from a great professor, what would you say? Would they make you call them “Oh captain, my captain?” or would it be requisite that they transform a rag-tag group into a … Continue reading

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