Gavan Fitzsimons on The Unconscious Consumer
Join Professor Gavan Fitzsimons as he presents “The Unconscious Consumer.” We will discuss:
- How much more of consumer choice is driven by factors outside of conscious awareness than we might like to believe
- Some of the latest findings on how our nonconscious system can help us to eat healthier or lead us to eat far worse than we’d like to
- Work we’ve just completed that shows that choosing between brands can substantially reduce people’s belief in God
Professor Fitzsimons’ session took place in August 2012.