David Ridley is an assistant professor and the Associate Faculty Director of the Health Sector Management program at Fuqua. In his research, Ridley examines innovation, location, and pricing, especially in health care. Ridley, along with Henry Grabowski and Jeffrey Moe, proposed a priority review voucher prize to encourage innovation in medicines for neglected diseases. The prize became law in 2007. Ridley’s research has been funded by the National Institutes of Health. He teaches courses on strategy and economics, and has received teaching awards for those courses.