Dan Ariely on the Psychology of Money
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics
The Pain of Paying: The Psychology of Money”
During this session, you will learn:
- why paying with cash for a nice dinner feels worse than paying with a credit card
- how AOL underestimated internet usage with a change in pricing structure
- how to get maximum enjoyment from your vacation
Prepare for class by watching a video on this page from Professor Ariely starting on February 4. Class is in session on February 13 at 11:00 a.m. ET.