Book Reviews: Do Business with Soul
Three new titles focus on combining profit and higher purpose. Business and investing can have a soul, and make a positive difference.
Click the titles below for information on location and availability.
- The HIP investor : make bigger profits by building a better world. by R. Paul Herman. Wiley, 2010.
HIP stands for Human Impact + Profit, an investment approach that realizes the profits that capitalists seek while building a better world. The creator of the HIP methodology shows investors how to construct a portfolio of firms that meets five basic human needs and, in doing so, generates positive social impact, while simultaneously providing substantial financial returns. The book claims that the HIP approach outperforms the financial returns of the S&P in both up and down markets.
- Zilch : the power of zero in business. by Nancy Lublin. Portfolio, 2010.
Nonprofit CEO Lublin describes how corporations can cut costs and improve results by emulating not-for-profit organizations. Nonprofits survive — and thrive — on a shoestring, by using innovation, creativity and passion. Drawing on the experiences of key not-for-profit organizations, both large and small, Lublin provides practical advice on topics such as how to motivate staff without high salaries and how to market products and services for free.
- The art of giving : where the soul meets a business plan. by Charles Bronfman & Jeffrey Solomon. Jossey-Bass, 2010.
In the new philanthropy, donors seek to make a difference. They give purposefully, think strategically and monitor the results. Giving is a deeply personal process but it is also a business. This comprehensive guide to charitable giving shows nonprofits how to communicate with donors to help them make meaningful choices with their gifts. It also helps donors decide what types of gifts to give, how to structure their donations and how to manage tax issues.
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