Ford Library has recently added new audiobooks on CD; and we encourage you to check out a title to listen to during your winter break travels. You can also browse additional choices in our extensive audiobook collection in the catalog; or drop by the Library. We also have most titles in print.
Unthinking: the surprising forces behind what we buy
by Beckwith, Harry; Ganser, L. J; Hachette Audio (Firm); 2011.
Harry Beckwith dispels the common misconceptions surrounding consumerism in this eye-opening audiobook.
The referral engine: teaching your business to market itself
by Jantsch, John; 2011, Your coach in a box.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today.
The psychopath test: a journey through the madness industry
by Ronson, Jon and Tantor Media; 2011.
“In this madcap journey, a bestselling journalist investigates psychopaths and the industry of doctors, scientists, and everyone else who studies them.
by Isaacson, Walter; Baker, Dylan; Simon & Schuster Audio (Firm); 2011.
Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred.
The entrepreneur equation: evaluating the realities, risks, and rewards of having your own business.
by Roth, Carol and Chamberlain, Mike; 2011.
Examines the risks and rewards of starting, buying, and owning a business, and explains how to assess one’s potential to succeed as an entrepreneur.
Car guys vs bean counters: the battle for the soul of American business
by Lutz, Robert A and Dietz, Norman; 2011.
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching.
Off balance: getting beyond the work-life balance myth to personal and professional satisfaction
by Kelly, Matthew and Chamberlain, Mike; 2011.
One of the major issues concerning our lives today is work-life balance. No one has it and everyone wants it.