I was born and (mostly) raised in Israel, though I lived in California for a few years when I was younger.

After serving in the Israeli Air Force as an event producer, I earned my undergraduate degree in communication and international relations from the Hebrew University of Jerusalem. From that point on, my career has been focused on helping SaaS companies grow their business through different business development functions, mostly in digital marketing companies. I have experience working in all company sizes, from a seven-person startup to interning with Apple over the summer for my MBA internship.

At Fuqua, I was an active member of the Tech Club, Woman in Business Association, Fuqua2Duke mentorship program, and the Jewish Business Association, and got my MBA with a concentration in decision sciences and strategy.

In my free time, I like traveling, enjoying good food with great people, and prioritizing fitness and wellness.