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Marketing Results

Gaining Marketing Experience During the Brand Challenge

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July 29, 2019

5 students pose for a photo behind their Brand Challenge display table

During my first year, I had the chance to participate in one of the Duke MBA Marketing Club’s premier annual events, the Brand Challenge. Each year, the club partners with different brands including Dell, P&G, The Hershey Company, and Clorox to put on the Brand Challenge, and it has become a veritable tradition here at Fuqua

4 Lessons from My Microsoft Internship

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March 21, 2019

Tiffany sitting beside the Microsoft sign during her Microsoft internship

MBA internships are great opportunities to apply skills gained during your first year and learn additional skills that will make you a well-rounded future business leader. Landing a Microsoft internship as a product…

Done Already?

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May 16, 2013

When I began receiving emails regarding graduation, I couldn’t believe that the big day was approaching. In fact, I remember that my heart nearly jumped out of my chest when I first saw…

A Day at Fuqua…

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February 21, 2013

I once heard a Fuqua visitor say, “Fuqua seems like an airport. It is always bustling with activity,” to which I immediately quipped, “Perhaps, but busier.” Personally, my 20 academic weeks at Fuqua…

A Day in My MBA Life

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February 1, 2013

Before applying to B-school, I was told by many students how miserable their lives were because they were so busy and slept so little. Is it true? Let’s find out … here’s an…

Marketing Leader Provides Inspiring Advice

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November 21, 2012

Last week, I had the opportunity to sit in on an insightful leadership talk with Shelly Lazarus — Chairman Emeritus of the international advertising, marketing and public relations agency Ogilvy & Mather. It was…

The Challenge of Branding

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January 9, 2012

A few weeks ago, I participated in the Brand Challenge at Fuqua. It’s an annual event where “teams of students design creative brand challenges that pit products head-to-head in taste and functional tests.”…

Q and A With Kim, Part 5

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November 17, 2011

Of the courses offered in the Health Sector Management curriculum, which have you taken or plan to take? For HSM, I did an independent study over two terms. That was a great experience. I…

Role & Value of Marketers

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September 25, 2011

Impressive GE Exec Addresses Students Beth Comstock, Sr. Vice President and Chief Marketing Officer for General Electric, kicked off Fuqua’s 2011 Distinguished Speaker Series (DSS) to a packed house. Beth delivered an inspiring…

The Summer Internship: One Month Down

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July 7, 2011

Well, I’m a rising second-year now, and it’s Thursday morning on the fifth week of my internship. I wake up and feel good about another fun week coming to an end. Although I’m…

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