Duke MQM Student Blog
The MQM Marketing Track Allowed Me to Pursue My Passion for Technology
A big reason as to why I chose the Master of Quantitative Management (MQM) program was the ability to dive deep into a particular area of business.
A big reason as to why I chose the Master of Quantitative Management (MQM) program was the ability to choose a functional track and dive deep into a particular area of business for the duration of the program. However, choosing a track wasn’t the easiest decision, by any means.
If you were in the same predicament that I was in when choosing a track, you might be at a crossroads when picking just one. Given four options to pick from, (finance, marketing, forensics, or strategy) and formally studying business for the first time, I wasn’t sure of which one to choose right off the bat. Before attending business school however, I had the intention of embarking on a completely new subject matter. And coming from a statistics and economics background, I felt that I was already slightly familiar with some courses from a couple of the tracks. Being that marketing was a subject that was completely foreign to me, I decided to pursue the marketing track.
Prior to enrolling at Fuqua, I had interned with Amazon Web Services (AWS), which allowed me to explore the world of technology and get immersed in cloud services. It was from then on that I developed a passion for tech and the desire to have a career in the technology industry, with the hopes of making a significant positive impact in the lives of many.
The MQM marketing track really piqued my interests because it had courses that had a focus in technology, most notably our digital marketing class. This course offers a dynamic curriculum, which sees frequent updates due to the everchanging climate and evolving martech (marketing technology) space. The live case competition with Juniper Networks was definitely the highlight of the course, allowing us to combine our learnings about martech into a structured and coherent presentation to Juniper executives. We also had the opportunity to use MailChimp, a marketing automation platform and email marketing service.
Lastly, I wanted to combine my interests of data and business to further learn about consumer behavior. I wanted to understand how to answer questions such as, which products do customers purchase together most frequently? How can a company better target their audience through innovative marketing channels? These problems become very addressable when looking through the lens of data and customer/marketing analytics.
Overall, there are so many things to like about the MQM marketing track. For those that have an interest in tech or want to learn more about the consumer side of organizations and the intricacies of making decisions based on customer data, the marketing track might be a great fit!