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Duke Daytime MBA Student Blog

Courtney RidenhourCourtney Ridenhour

Daytime MBA | Class of 2021

 

Born in Atlanta, Georgia, and raised in Charlotte, North Carolina, I’m excited to return a little closer to home after six years in New York City.

I attended Washington & Lee University, majoring in business and business journalism. A love of writing brought me to a marketing course and I was hooked—how people think and make decisions fascinated me. I began my career in advertising at Grey New York where I gained an understanding of brand-building working on clients like Pantene and Gillette. After transitioning into experiential marketing and working on the U.S. Open golf and tennis partnerships for American Express, I decided to head to business school to sharpen my business acumen and further develop my leadership skills. I am also the daughter of a Duke graduate and a die-hard Duke fan, so coming to school at Fuqua was also the culmination of a life-long dream.

I am on the Marketing Club’s first-year cabinet and served on the Basketball Committee’s entertainment team for this year’s Campout. In my spare time, you can find me running, watching Carolina Panther’s football, or binge-watching the latest and greatest on Netflix.

 

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